Posts Tagged ‘Fresh & Easy’

Quite Simply, The Stupidest Marketing Headline You Will Ever See

I’m not sure I have the words to describe this.  I will say that I am constantly amazed at how many people operate in our industry that have absolutely no clue what they are doing.

WTF?  In 19 weeks the property should be free!
How exactly does this headline help get this property sold?  Way to [...]

Fresh & Easy Real Estate Director Making Empty Threats

I just had to post this.  I just closed a Fresh & Easy ground lease that was purchased by Fresh & Easy on 12/31/09.  Earlier today, we sent out an email blast announcing the sale of the property.  I received the following email (with his attorney cc’d as well) from UK transplant Tom Scorer, Real [...]

Fresh & Easy Display Ad Spotted in the Wild

This is just a quick follow-up post about Fresh & Easy.  I mentioned in my last post about Fresh & Easy that I had recently heard radio advertisements for F&E.  Well coincidentally, I spotted a Fresh & Easy skyscraper ad on the home page of 89.9 KCRW while looking up the name of a song [...]

Interesting Fresh & Easy Article

Below is an interesting article published by the Arizona Republic on Tuesday.  Based on the published numbers of $267 million in first half sales from 130 stores, Fresh & Easy’s full year sales should be approximately $534 million or $4.1 million per unit.  The average Fresh & Easy store is 14,000 square feet so their [...]

Overpriced Deal of the Week

For those of you who have been reading this blog lately you will know that the overpriced deal of the week was already announced on Tuesday.  To call Moreno Beach Plaza overpriced would be like saying Fresh & Easy is underperforming.  So in honor of this new and (potentially) recurring post, I present you with [...]

Commercial Real Estate in College Towns – Recession Proof?

Kevin Kleen has a good post up today about the market stability of college towns.  He references an article from The Creative Class which looks at unemployment rates in various cities.  I’m going to stop short of saying that the article concludes that college towns are definitively recession-proof but I do believe the data offers [...]