Archive for the ‘Marketing’ Category

Follow-Up Post to the Stupidest Marketing Headline Post

Posted on March 1, 2010, 1:21 pm, by Chris Rodriguez, under Brokerage, Marketing, Thoughts.

This post is a short follow-up post to the one I wrote on February 5th about the marketing email I received stating the price would be reduced by $150,000 every two weeks until the property was sold.  True to his word, Mr. Pollard has reduced the offering price of the property by $300,000 (per email [...]

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Quite Simply, The Stupidest Marketing Headline You Will Ever See

Posted on February 5, 2010, 9:45 am, by Chris Rodriguez, under Brokerage, Marketing, Thoughts.

I’m not sure I have the words to describe this.  I will say that I am constantly amazed at how many people operate in our industry that have absolutely no clue what they are doing.

WTF?  In 19 weeks the property should be free!
How exactly does this headline help get this property sold?  Way to [...]

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