Archive for the ‘Marketing’ Category

A Quick Thought

Tweet Nothing says "I’ve never seen the property I am selling” more than a crappy Google Maps picture in your marketing materials.

What’s Your Best Offer

Tweet The retail investment market has really changed since I first started living the business. I consider myself relatively new to the commercial real estate arena, so every day I try to challenge myself to learn, understand, or question something that involves retail commercial RE. It seems over the last year, especially most recently, everyone [...]

Can Someone Please Explain This Graph To Me?

Tweet I consider myself to be fairly competent in matters concerning retail commercial real estate.  It is a rare occasion when I am completely unable to grasp even a basic understanding of a concept or characteristic relating to any particular property.  Today I find myself in exactly this position.  The graph below has me completely [...]

Thoughts On CRE Marketing

Tweet I recently received a marketing email for a vacant restaurant building in Las Vegas.  The very first “selling point” was as follows: FDIC Owned! I see these type of statements all the time now and I just wanted to make a few comments on the matter. My question is simply this: Why does the [...]

Follow-Up Post to the Stupidest Marketing Headline Post

Tweet This post is a short follow-up post to the one I wrote on February 5th about the marketing email I received stating the price would be reduced by $150,000 every two weeks until the property was sold.  True to his word, Mr. Pollard has reduced the offering price of the property by $300,000 (per [...]

Quite Simply, The Stupidest Marketing Headline You Will Ever See

Tweet I’m not sure I have the words to describe this.  I will say that I am constantly amazed at how many people operate in our industry that have absolutely no clue what they are doing. WTF?  In 19 weeks the property should be free! How exactly does this headline help get this property sold?  [...]