Archive for the ‘Brokerage’ Category

Follow-Up Post to the Stupidest Marketing Headline Post

Tweet This post is a short follow-up post to the one I wrote on February 5th about the marketing email I received stating the price would be reduced by $150,000 every two weeks until the property was sold.  True to his word, Mr. Pollard has reduced the offering price of the property by $300,000 (per [...]

Sale/Leaseback Article from Phoenix Business Journal

Tweet This article published on Friday, February 26th, 2010 is quite possibly one of the worst articles you will ever read discussing the merits of a sale/leaseback transaction.  I feel sorry for the brokers quoted in the publication.  It feels like the author chopped up their quotes and used them where she thought best rather [...]

Quite Simply, The Stupidest Marketing Headline You Will Ever See

Tweet I’m not sure I have the words to describe this.  I will say that I am constantly amazed at how many people operate in our industry that have absolutely no clue what they are doing. WTF?  In 19 weeks the property should be free! How exactly does this headline help get this property sold?  [...]

Great Video on Presentations

Tweet This is a quick (7 minute) video by Carmine Gallo outlining why Steve Jobs is such a captivating speaker.  There is nothing earth shattering here but sometimes it is the simple things that make all the difference.  I could not help but think about how this relates to how I present to both sellers [...]

Fresh & Easy Real Estate Director Making Empty Threats

Tweet I just had to post this.  I just closed a Fresh & Easy ground lease that was purchased by Fresh & Easy on 12/31/09.  Earlier today, we sent out an email blast announcing the sale of the property.  I received the following email (with his attorney cc’d as well) from UK transplant Tom Scorer, [...]

Since When Is Offering A Cooperating Broker Fee A Selling Point?

Tweet The image below is from an email blast sent out by a brokerage firm selling a retail property in Southern California.  Really, “Cooperating Broker Fee Offered” is your number #1 selling point?  I have cropped out the distinguishing portions of the image to protect the identity of the offending brokerage. Last time I checked, [...]

Marketing 101

Tweet Just got this email from a friend this morning.  Not much commentary necessary other than to say that a picture is worth 1,000 words. Here’s the email: I don’t know if you got this loopnet blast but it is one of the funniest things I have ever seen. Below are two different blasts that [...]

A Little Shameless Self-Promotion

Tweet Here is a “Just Closed” email flyer I sent out this morning for a deal I just closed.  I don’t really want to use this blog to promote all things PCI, but I thought I’d share anyway because the fact that this deal closed in 1 week start-to-finish with a holiday and weekend in [...]

Not a Chance in Hell

Tweet Here is an email flyer I got yesterday.  These guys are trying to sell 30 acres of raw land for commercial development in Murrieta in a “C” location (on its best day).  Who is buying 30 acres for commercial development in Murrieta right now?  I don’t know anyone with that strategy in their business [...]

Shhhhh! Don’t Tell Anyone

Tweet This must be very confidential if these brokers are using a Property Line email blast to the whole world to get the word out!  The subject line of the email was “4 Highly Confidential Listings”

Comments on CoStar Article About Institutional Transactions

Tweet This morning, CoStar published an article entitled Institutional Investors Throwing Big Money Around Class A Quality Retail Property.  The article highlights several recent large transactions that have taken place and interviews guys from CBRE, Marcus & Millichap and Jones Lange LaSalle for opinions.  A few of the points/quotes caught my attention and I thought [...]

Quick Comments on NYC Office Sublease Market

Tweet DealBook has an article up today about the office sublease market in NYC and the impact lower offering rates are having on space offered directly by building owners.  Every time I read about NYC rents my head just spins.  The numbers are just astronomical.  According to the article, average asking rents for Class A [...]

Buyer Requirement Email Done Properly

Tweet Yesterday I wrote a post about a buyer requirement email that was so all encompassing it was essentially useless to the author.  This morning a new buyer requirement email landed in my inbox and, as luck would have it, the email was well targeted and gives me some good content for a follow-up post.  [...]

Buyer Requirement Email – What Not to Write

Tweet Below is the text of an email I received this morning from a broker seeking investment property submissions from the CRE community.  The only problem is that the stated requirement is a buyer’s dream wish list and it warrants nothing more than an immediate “delete.”  Here is the email: Please forward me available properties [...]

A Few More Words on Vacancy Factors in CRE Underwriting

Tweet I wanted to make another quick point on CRE underwriting as it relates to vacancy.  Some of the more “with it” sellers have begun allowing vacancy factors underwritten into their offering memorandums.  What is often overlooked is the actual relation of the vacancy factor to operations.  Often you will see a vacancy factor of [...]