Archive for the ‘Brokerage’ Category

Titles at Commercial Real Estate Brokerages

Have you ever given any thought to the relevance of individual titles at commercial real estate brokerage companies? There are numerous different titles that companies bestow on their agents. I have always wondered what they mean and why they actually exist being that brokerage companies are just about the most horizontally intergrated businesses of [...]

A Story About Idiocy

Andrew Zezas, author of the blog Corporate Advisor recently published a post about a couple of brokers operating on the wrong side of the line.  You can read his post here.  In this day and age, how does someone think they can get away with shady practices without being called out in a very public [...]

Are CAP Rates Heading Back Down?

That is a pretty broad question.  I can’t say for sure for every single product type nor do I really care about CAP Rate trends for multi-tenant office/industrial/multi-family/etc. buildings in the midwest/south/east/etc.  I can make an intelligent guess and say no, CAP Rates are not heading back down, they are continuing to rise – industry-wide.  [...]

Follow-Up Post to the Stupidest Marketing Headline Post

This post is a short follow-up post to the one I wrote on February 5th about the marketing email I received stating the price would be reduced by $150,000 every two weeks until the property was sold.  True to his word, Mr. Pollard has reduced the offering price of the property by $300,000 (per email [...]

Sale/Leaseback Article from Phoenix Business Journal

This article published on Friday, February 26th, 2010 is quite possibly one of the worst articles you will ever read discussing the merits of a sale/leaseback transaction.  I feel sorry for the brokers quoted in the publication.  It feels like the author chopped up their quotes and used them where she thought best rather than [...]

Quite Simply, The Stupidest Marketing Headline You Will Ever See

I’m not sure I have the words to describe this.  I will say that I am constantly amazed at how many people operate in our industry that have absolutely no clue what they are doing.

WTF?  In 19 weeks the property should be free!
How exactly does this headline help get this property sold?  Way to [...]

Great Video on Presentations

This is a quick (7 minute) video by Carmine Gallo outlining why Steve Jobs is such a captivating speaker.  There is nothing earth shattering here but sometimes it is the simple things that make all the difference.  I could not help but think about how this relates to how I present to both sellers and [...]

Fresh & Easy Real Estate Director Making Empty Threats

I just had to post this.  I just closed a Fresh & Easy ground lease that was purchased by Fresh & Easy on 12/31/09.  Earlier today, we sent out an email blast announcing the sale of the property.  I received the following email (with his attorney cc’d as well) from UK transplant Tom Scorer, Real [...]

Since When Is Offering A Cooperating Broker Fee A Selling Point?

The image below is from an email blast sent out by a brokerage firm selling a retail property in Southern California.  Really, “Cooperating Broker Fee Offered” is your number #1 selling point?  I have cropped out the distinguishing portions of the image to protect the identity of the offending brokerage.

Last time I checked, offering [...]

Marketing 101

Just got this email from a friend this morning.  Not much commentary necessary other than to say that a picture is worth 1,000 words.
Here’s the email:
I don’t know if you got this loopnet blast but it is one of the funniest things I have ever seen. Below are two different blasts that this broker has [...]