Comments on: Quite Simply, The Stupidest Marketing Headline You Will Ever See http://www.retailchatr.com/2010/02/05/quite-simply-the-stupidest-marketing-headline-you-will-ever-see/?utm_source=rss&utm_medium=rss&utm_campaign=quite-simply-the-stupidest-marketing-headline-you-will-ever-see Wed, 16 Jun 2010 03:48:01 +0000 hourly 1 http://wordpress.org/?v=3.0 By: Doug http://www.retailchatr.com/2010/02/05/quite-simply-the-stupidest-marketing-headline-you-will-ever-see/comment-page-1/#comment-6846 Doug Tue, 09 Feb 2010 19:45:58 +0000 http://www.retailchatr.com/2010/02/05/quite-simply-the-stupidest-marketing-headline-you-will-ever-see/#comment-6846 At first glance, I'd have to agree, this looks ridiculous. That said, I've seen this kind of thing since the mid '90's when I started in the brokerage business. It's called a Dutch Auction. Wikipedia link: <a href="http://bit.ly/20Xasq" target="_blank">http://bit.ly/20Xasq</a> Assuming that there are a number of buyers that would be interested in a property like this, and assuming that they are all ready, willing and able to make a buying decision, this kind of scenario can work. When the price gets really attractive, one or more of them might consider the cost of inaction, ie: loss of the building to a competitor, too high and jump in with an offer sooner rather than later. Is this a strategy that should be used regularly? Absolutely not. Is it something that can work under the right circumstances? I think so. At first glance, I'd have to agree, this looks ridiculous. That said, I've seen this kind of thing since the mid '90's when I started in the brokerage business. It's called a Dutch Auction. Wikipedia link: http://bit.ly/20Xasq

Assuming that there are a number of buyers that would be interested in a property like this, and assuming that they are all ready, willing and able to make a buying decision, this kind of scenario can work. When the price gets really attractive, one or more of them might consider the cost of inaction, ie: loss of the building to a competitor, too high and jump in with an offer sooner rather than later.

Is this a strategy that should be used regularly? Absolutely not. Is it something that can work under the right circumstances? I think so.

]]> By: joshua http://www.retailchatr.com/2010/02/05/quite-simply-the-stupidest-marketing-headline-you-will-ever-see/comment-page-1/#comment-6830 joshua Tue, 09 Feb 2010 05:26:30 +0000 http://www.retailchatr.com/2010/02/05/quite-simply-the-stupidest-marketing-headline-you-will-ever-see/#comment-6830 i saw that a couple weeks ago and stopped short dividing it out. all i could think was "i know whos not getting an offer off this email". i saw that a couple weeks ago and stopped short dividing it out. all i could think was "i know whos not getting an offer off this email".

]]> By: Jay Bastian http://www.retailchatr.com/2010/02/05/quite-simply-the-stupidest-marketing-headline-you-will-ever-see/comment-page-1/#comment-6820 Jay Bastian Mon, 08 Feb 2010 15:03:09 +0000 http://www.retailchatr.com/2010/02/05/quite-simply-the-stupidest-marketing-headline-you-will-ever-see/#comment-6820 Who's the broker, I want to make sure we never deal with him? Who's the broker, I want to make sure we never deal with him?

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