Fresh & Easy Display Ad Spotted in the Wild
This is just a quick follow-up post about Fresh & Easy. I mentioned in my last post about Fresh & Easy that I had recently heard radio advertisements for F&E. Well coincidentally, I spotted a Fresh & Easy skyscraper ad on the home page of 89.9 KCRW while looking up the name of a song I had just heard on the radio. The ad was served through doubleclick (Google) and I think the pairing of F&E with KCRW makes sense. The listener demographic of KCRW is broad but generally progresive so I think they are a good fit for F&E to target. Its probably not coincidental that they are advertising on the radio and on the websites of radio stations. That sales guy got a double pop that day! In all seriousness, it is encouraging to see F&E getting their name out there because their concept is solid, they just need to get in front of their target customer. Hopefully this is the start.
Additionally, the song I was chasing down was Buster Voodoo by Rodrigo y Gabriela. I strongly advise anyone that likes to be surprised by pure talent and creativity to check it out. Its just a really impressive and unique guitar performance. Here is the iTunes link and here is a link to the song on Amazon. You can preview at either site. (P.S. – I have no interest, financial or otherwise, in promoting this song. I just think its good.) Just thought I’d share.
